How Fintech Business is Being Transformed by Data Analytics
Did you know that in the last two years, 90% of the world's data was created? Businesses now have unprecedented access to unthinkable volumes of client data as the little computers in our pockets become a vital part of our daily life. Businesses of all shapes and sizes are discovering the power of data, whether it's leveraging internet cookies to create tailored online experiences or analyzing financial activities to provide budgeting advice. Fintechs, in particular, are looking into new ways to use big data to disrupt existing financial institutions with a customer-centric approach. So, what is data analytics solutions in finance, and how can your company personalize consumer experiences? Prepare to be wowed as we investigate the power of big data fintech firms and offer guidance on how to create customer-focused marketing campaigns. What Makes Big Data So Important? The idea of collecting data in order to improve customer experiences isn't new. From small-town greengroce...